RealTIME, e-Dialog Strike Partnership Deal

Online promotions company RealTIME
Media
, announced Thursday that it has partnered with e-mail marketing
company e-Dialog Inc.

The deal means that RealTIME Media, which has developed online “instant win”
traffic-building promotions for such companies as America Online Inc., BizRate.com and StoreRunner , will use e-Dialog’s
direct marketing expertise to enhance its existing incentive-based marketing
campaigns.

“Our partnership with e-Dialog allies us with an industry leader that has
both the strategic and technical know-how to deploy highly sophisticated
e-mail marketing campaigns that best support RealTIME Media promotional
campaigns,” said Eric Ruth, senior vice president of sales and marketing, RealTIME.

For e-Dialog, whose clients have included the
NFL
and Ticketmaster , the
partnership creates an opportunity to incorporate RealTIME Media’s
promotional offerings into the e-mail-focused marketing campaigns they
manage.

“RealTIME Media’s online promotion services are a tremendously effective
tool for driving traffic and increasing Web enrollment,” said John Rizzi,
president and chief executive officer of e-Dialog. “By linking RealTIME’s unique promotional
capabilities with the broad reach enabled by our precision e-mail marketing
services, we are able to offer clients a powerful combined solution for
acquiring and retaining customers.”

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