Josh Schonwald

Internet advertising company L90 Inc. announced Tuesday that it will represent Thirsty.com, a recently launched site targeting youths ages 13 to 22. Under the agreement, Thirsty.com , which debuted this month, will use L90 exclusively for its advertising representation and will use L90s “adMonitor” technology to serve and track its ad inventory. Thirsty.com also plans […]

NBC Internet Inc. struck a deal Tuesday with Bigstep.com , the business services-focused portal, which will bring Bigsteps online store-building tools to NBCis consumer Web sites and to AllBusiness.com , its small business focused portal. The alliance with Bigstep.com, NBCi announced Tuesday, underscores the companys commitment to serving the burgeoning small business market. With the […]

Modem Media announced Tuesday that DoubleClick TechSolutions DART (Dynamic Advertising Reporting and Targeting) for Advertisers service will be the preferred ad management tool for its Me-business network for the next two years. With the agreement, DoubleClick Inc., parent company of DoubleClick TechSolutions, becomes the latest Internet services company to join Modem Media’s Me-business Network, a […]

DoubleClick Inc. , announced on Monday that it has signed over 300 new Web sites and added 193 new advertisers to its online advertising network, the Sonar Network, since March. The Sonar Network, which aggregates sites and advertisers with similar content into niche categories, now represents over 600 sites in exclusive and non-exclusive advertising relationships […]

Online marketing services provider AdKnowledge on Monday launched “AdKnowledge Optimization Services,” an outsourced ad campaign management and optimization tool for marketers and ad agencies. AdKnowledge, a subsidiary of Engage Inc., said the new, Web-based “AdKnowledge Optimization Services” will especially help advertising agencies that want to outsource these services — so they can be free to […]

Hoover’s Inc., operators of the popular business information portal Hoover’s Online , on Monday selected Solbright’s AdSuite System , to manage their Internet ad trafficking, sales and billing processes. “With the recent growth of Hoover’s Online we are now servicing a tremendous increase in business-to business advertisers and additionally, we now have advertising sales offices […]

Advertising technology company Adware Systems Inc., a provider of media management applications, from The Interpublic Group. Under Monday’s agreement, Mediaplex will acquire all outstanding shares of AdWare in exchange for approximately $27.3 million in cash and stock. AdWare will operate as a wholly-owned subsidiary of Mediaplex. Mediaplex touts the purchase of Adware as a chance […]

Cable television giant Discovery Networks and i-traffic Monday will develop interactive marketing campaigns for several of its leading television networks, including the Discovery Channel, the Discovery Kids programming block and Animal Planet. The deal follows i-traffic’s recently completed work with Discovery Networks’ Discovery Channel on the “Raising the Mammoth” and “Walking with Dinosaurs” programs, two […]