Modem Media
announced Tuesday that DoubleClick
TechSolutions DART (Dynamic Advertising Reporting and Targeting) for
Advertisers service will be the preferred ad management tool for its
Me-business network for the next two years.
With the agreement, DoubleClick Inc., parent company of
DoubleClick TechSolutions, becomes the latest Internet services company to
join Modem Media’s Me-business Network, a suite of Internet ad management
services, which range from ad-serving to e-mail to content distributed over
wireless networks. Other companies that have joined Me-business include Big
Foot Interactive, Cyber Dialogue, iMediation and Post Communications.
DART, an outsourced service developed for agencies and advertisers, offers
its users campaign planning, management and optimization services.
“We have worked with Modem Media for a number of years and are proud
that DART for Advertisers has been chosen as their preferred advertising
management system,” said David Rosenblatt, senior vice president of
DoubleClick TechSolutions.
“With the addition of our proprietary ad management solution, Modem Media
rounds out its distinct solutions offered through the Me-business Network,”
he said.