New York City-based DoubleClick
Inc. said it has signed
partnerships with 15 clients using “DART for Advertisers,” including Dell,
USWeb/CKS, Travelocity.com, GreenTree.com, Four Points Digital,
Travelscape.com, Mediasmith and Strategic Interactive Group.
DART For Advertisers is a privately labeled ad serving, reporting and
optimizing system for advertisers and ad agencies and is a product of
DoubleClick’s Closed-Loop
Marketing Solutions group.
The product allows advertisers to control the delivery of their ad campaigns,
including the ability to change creative, target on any site, centralize
campaign reporting and monitor post-click activity.
DART is currently delivering more than 5 billion ads a month on more than ,400
Web sites, according to DoubleClick.