SHARE
Facebook X Pinterest WhatsApp

DoubleClick Signs 25 DART for Advertisers Clients in 2Q

Written By
thumbnail
Beth Cox
Beth Cox
Jul 30, 1999

DoubleClick Inc. said it signed over 25 new clients to its DART (Dynamic Advertising Reporting and Targeting) for
Advertisers (DFA) product in the second quarter.

DART for Advertisers is an ad serving technology designed as a reporting and
re-marketing system for advertisers and ad agencies.

New clients include: Darwin Digital/Saatchi & Saatchi; Mediacom Digital, a
division of Grey Advertising; SF Interactive; CarsDirect.com; iXL and
FreeShop.com. The DFA product, introduced by DoubleClick’s Closed-Loop
Marketing Solutions group in October 1998, served ads on behalf of more than
200 agencies and advertisers during the second quarter.

With DFA, advertisers can target any site, monitor and modify creative in
real-time, centralize campaign reporting and analyze post-click activity.

Recommended for you...

13 Internet Marketing Trends for Small Businesses in 2022
14 Internet Communication Etiquette Tips: Emojis, Hashtags and More
The Logic Behind Renaming Facebook
Rob Enderle
Oct 21, 2021
7 Maddeningly Addictive Features That Make Pinterest Special
Internet News Logo

InternetNews is a source of industry news and intelligence for IT professionals from all branches of the technology world. InternetNews focuses on helping professionals grow their knowledge base and authority in their field with the top news and trends in Software, IT Management, Networking & Communications, and Small Business.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.