Hoover’s Online Chooses Workflow Tool for its Ad Campaign

Hoover’s Inc., operators of the popular business
information portal Hoover’s Online , on
Monday selected Solbright’s AdSuite System
, to manage their Internet ad trafficking, sales and billing processes.

“With the recent growth of Hoover’s Online we are now servicing a tremendous
increase in business-to business advertisers and additionally, we now have
advertising sales offices in New York, San Francisco, in addition to
Austin,” said Jani Farlow Spede, Senior Vice President of Advertising and
eCommerce at Hoover’s Online. “We chose Solbright to help us improve our ad
operations and manage this growth to maintain the highest quality of

Solbright touts AdSuite, a XML-based system, as a management tool which will
speed up the process of validating, processing, and approving rich media and
online advertising. Through the use of its three core applications, AdSales
Manager, AdTraffic Manager, and AdBillings Manager, Solbright says AdSuite
will help users, more efficiently, generate quotes, access contractual data
and finalize advertising deals.

“Hoover’s Online was looking for a scalable, fully integrated ad management
solution to help build business, and continue to best serve the needs of its
advertisers, said Key Compton, founder and chief executive officer of Solbright.

“AdSuite will
help Hoover’s Online to streamline its advertising business and focus on
revenue generation, reliable customer service and profitable growth.”

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