In a move to strengthen its wireless ad serving capabilities, Engage Media, Monday teamed up with six wireless companies.
Engage Media, a division of Engage Inc.
will work with wireless Web translator company 2Roam and wireless Internet infrastructure
provider Wysdom Inc. , to deliver
content to wireless devices and to integrate advertising into mobile Web
Engage will also work with agentGO.com
, a mobile service provider that builds customized applications for the
delivery of targeted advertising to any device.
Engage also announced Monday that it will work with carriers of three
independent wireless messaging platforms — Go2 Systems , Geoworks Corporation and JP Systems , a Web translator and
“The wireless Web presents a tremendous opportunity for Engage Media as a
mobile medium, and in recognition of this powerful market, we have
aggressively formed relationships with leading wireless service providers
and inventory sources,” said Lyn Chitow Oakes, president of Engage Media.
“By expanding our core competencies to include wireless, marketers can
further maximize their advertising dollars, improve campaign success and
deliver real marketing ROI,” she said.