Ad technology company webADTV.com
Inc. inked a deal Wednesday with CDXC
Corporation, which gives webADTV the exclusive right to market the
“CDXC Solution,” an Internet-based digital asset management service, to
advertising agencies.
WebADTV, a subsidiary of iNTELEFILM, says the
deal means print and audio archiving capabilities will be added to its
“iNTELESource” tool, a video asset management system.
The “CDXC Solution,” webADTV said, allows content to be delivered and
exchanged electronically and converted into multiple file formats on demand.
The beefed up iNTELESource tool will be marketed to the top 100 U.S.
advertising agencies. The idea is that this tool can help streamline the
workflow process between ad agencies, clients, and media companies.
“CDXC is a strong complement to webADTV’s current offering,” said Jim
Gilbertson, chief executive officer, webADTV. “This license will accelerate
webADTV’s goal to provide full video, audio and print campaign solutions to
our advertising industry customers.”