eMarketer, an online business resource,
and ChannelSeven.com, a networking source
for Web development and advertising, said they formed a marketing
alliance.
Sam Alfstad, eMarketer’s publisher and ChannelSeven.com CEO Bob Risse said in
a statement that the newly formed network will leverage the core built by both
organizations.
“This alliance will provide a complete network of marketing, advertising and
statistical tools to help Internet executives make the best business
decisions,” said Alfstad.
The first joint venture by the two organizations will be an in-depth report
featuring statistical information and analysis covering all aspects of online
advertising in the United States.
The agreement calls for eMarketer and ChannelSeven.com to produce an array of
printed statistics and analytical news publications for the advertising and
marketing segments of the Web. ChannelSeven.com users will gain insight from
eMarketer’s comprehensive online marketing statistics and business news while
eMarketer users will benefit from ChannelSeven’s understanding of the
advertising organizations online.
eMarketer will also be joining the ChannelSeven.com Speaker’s Bureau,
presenting current and predicted Internet related information to trade
associations and companies around the world. Both companies will also place an
emphasis on the European and worldwide marketplace. Financial terms of the
agreement were not disclosed.
“This alliance goes beyond co-marketing and sales,” said Risse. “In the
rapidly evolving world of the Web, executives need a singular point of entry
to access vital information that will help them to successfully conduct
business online. This new network will increase reach for both organizations
through all sectors of the Internet economy and around the globe.”
According to Alfstad, the alliance will strive to be known throughout the e-business community as “the first place to go when you have a question about
online marketing and advertising.”
