DoubleClick Canada, a subsidiary of New York City-based DoubleClick Inc., said that it is
acquiring the major assets of Soussy, a Quebec-based network of French Web
sites.
Effective immediately, Netgraphe, publisher of six of the Web sites on the
Soussy Network, will transition to the DoubleClick Canada Network. In
addition, the firm stated that the DoubleClick Canada office in Montreal will be operated by the
former Soussy sales team, along with other sales staff to be named later.
Financial terms were not disclosed.
“Advertisers want a single-stop solution to reach the international audience,” said Kevin O’Connor, chairman and CEO of DoubleClick. “The acquisition of the Soussy network significantly strengthens DoubleClick’s position in Canada and extends our reach to French-speaking Web audiences
worldwide.”
The Soussy Network is comprised of Quebec-based French sites, including La Toile du Quebec, the largest directory in
Quebec, Economedia, a business news site, and Multimedium, a technology-focused site.
The DoubleClick Canada Network, which was launched in the fall of 1997,
includes Canadian sites such as AltaVista Canada, Shift.com, TSNSCOUT, and Big Charts.
“With an estimated 1.5 million French speaking Internet users in Quebec, we
are committed to providing a total Canadian Web advertising solution,” said
Wendy Muller, general manager of DoubleClick Canada. “These new French sites
enhance the size and selection of the DoubleClick Canada Network and allow our
advertisers to broaden their reach to include an even greater Canadian
audience.”
DoubleClick also maintains offices in Paris, Hamburg, London, Tokyo, Madrid,
Milan, Oslo, Sydney, Stockholm, Toronto, Atlanta, Boston, Chicago, Dallas, Los
Angeles, and Silicon Valley.
