Time Warner’s Entertaindom.com, a
recently-launched entertainment site, Monday expanded its relationship
with ad services firm L90, which includes
a year-long buy on the ad company’s network of Web sites.
The deal also calls for Entertaindom.com to use L90’s adMonitor ad serving
and monitoring service, to track its advertising message across the Web.
“In launching the Entertaindom.com entertainment destination we are always
looking for the most effective media buys and the best ways to monitor
these buys to optimize the return on our marketing investment,” says Jim
Moloshok, president and chief executive officer of Entertaindom.com.
The two companies have worked together since the fall of 1999, when they
launched a test campaign for the AcmeCity entertainment home page
community. AcmeCity is a joint venture between Warner Brothers and FortuneCity.com. The test, according
to Time Warner, allowed the AcmeCity marketing team to reduce the cost of
new member acquisition by an average of 50 percent.