Beauty products retailer eve.com launched its first television
advertisements, featuring a fantasy in which women are transformed by
The TV spots, like the print advertising campaign launched by eve.com earlier
this summer, use colorful creatures from nature. The TV ads add a twist: the
creature delivers color to transform a woman’s lips, eyes or nails. Spending
was not disclosed.
“Our TV ads echo a universal woman’s fantasy – the transformation you would
feel if someone found the perfect makeup or clothing for you,” said Mariam
Naficy, co-founder and co-president of eve.com.
Arnold Ingalls Moranville designed the
television ads, having also created and managed eve.com’s print campaign,
which is now running in women’s magazines.
eve.com offers brands including Givenchy, LORAC, philosophy, Calvin Klein, and