Execs & Accounts for February 2, 2004

The Kellogg Company signed a multi-year deal to use Manticore’s Virtual Traffic Master to manage and optimize its online marketing initiatives. Through the agreement, Kellogg will use the software to deploy various e-mail campaigns and brand and product-specific Web sites, such as Keebler.com and Frootloops.com.

Autobytel’s Automotive Information Center has launched an enhanced vehicle viewing tool for its group dealer and automotive portal clients. Called AutoGallery Plus, the feature lets car sellers and information sites present up to 21 standardized interior and exterior shots of vehicles.

“AutoPortrait offers a compelling set of photography services for the automotive market,” said Autobytel executive VP and CMO Andrew Donchak. “It’s another way that AIC is powering the industry with innovative information marketing solutions that fit the way today’s buyers shop.”

WeatherBug launched a blog chronicling the comings and goings of famed groundhog Punxsutawney Phil. Written by meteorologist Ryan Towell, the online chronicle launched last week on WeatherBug’s site and on its desktop application, which streams local weather information. Towell appeared this morning at the Groundhog’s Day ceremony in Punxsutawney, Penn. and reported on the action there. To the crowd’s disappointment, Phil saw his shadow. According to lore, that means six more weeks of winter.

Shelton has been tapped to provide design, marketing and public relations services to Pintail Technologies, a software company serving semiconductor clients.

“Shelton’s knowledgeable staff will support our innovative test improvement technology,” said Pintail CEO Taylor Scanlon.

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