Organic has named Adam Turinas VP and managing director of its New York office.
Turinas most recently ran a boutique IT marketing consultancy with integrated on- and offline services and a client list that included Cisco and Microsoft. Before that, he was the general manager of Viant London and a client partner at Viant New York, working with American Express, Radio Shack, Sears and CMGi. His interactive marketing career began in 1995, when he joined Grey Interactive as an account director.
Said Organic CEO Mark Kingdon, “He has just the right balance of industry knowledge, business development, and operational skills to effectively lead our New York office — the center of our retail practice — to the next level of growth.”
DaimlerChrysler AG has tapped software developer Day to power the global online presence for its Mercedes-Benz brand. A new Swedish Mercedes-Benz portal has gone online, and all existing Web sites for Mercedes-Benz will be developed and revised according to a new style guide.
Using Day’s content management platform, called Communique, DaimlerChrylser(QUOTE NYSE:DCX> issued a body of reference material in German and English to govern all brand-related Web content. It was made available to the Mercedes-Benz national offices in 170 countries and to approximately 5,000 dealers. The national offices and dealers can select specific content for their online presences, depending on their objectives and regional preferences.
Intercontinental Hotels Group is planning to use ValueClick’s Be Free affiliate marketing platform to broaden the size and scope of its affiliate program. The move represents an expansion of a trial affiliate program launched last year by the hospitality conglomerate, which owns InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites.
“We were very pleased with the results of our initial affiliate program, but with our previous technology we could only partner with a few sites at a time,” said Del Ross, director of global e-commerce services for InterContinental Hotels. “By removing this limitation… we have accelerated our marketing efforts.”
RareMethod Capital digital creative division Idea Machine has won assignments from the Calgary Science Centre and Cross Border Pharmacy.
The Calgary Science Centre has tapped RareMethod to design a digital activity Web site that teaches kids about the practical and business aspects of farming. The site uses a game scenario that lets kids have fun while learning about horticultural practices such as grain, livestock and mixed farming.
For Cross Border Pharmacy, a Canadian online discount pharmacy, RareMethod will handle two different assignments. The first is to build an education and advocacy site on issues related to online pharmaceutical sales; the second is to launch a traffic-generating digital marketing campaign.
UAL Loyalty Services, a subsidiary of United Airlines parent UAL Corporation, has signed an agreement to license 24/7 Real Media’s Open Insight Web analytics solution for the United Airlines Web site.
UAL Loyalty Services said it will use Open Insight’s analytics offering to refine site content and navigation, as well as assess the effectiveness of promotions.
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