The Interactive Advertising Bureau (IAB) has named Glenn Pagan as vice president of sales. Pagan joins the IAB from AOL/Time Warner , where he was most recently director of the troubled media giant’s agency relations group. Before that, he was director of business development at AOL, responsible for generating integrated marketing programs. Pagan has also held senior sales positions with Sticky Networks, IBM
, and Condi Nast.
Earlier this summer, the IAB hired Kelly Colbert as vice president of marketing. Colbert was most recently VP of marketing and business development at Word of Net, a market research firm. She also launched Planet Reuters, an information service targeting ISPs.
MaxWorldwide, formerly L90, has added Richard Costello and Geoffry Handler to its board of directors. Costello’s most notable tenure was at TBWA, where he was president and CEO of TBWA Chiat/Day – East and president and chief operating officer of TBWA. Before joining MaxWorldwide , he was president of Universal Strategic Marketing Group and president of new business initiatives for Universal Studios.
Geoffry Handler is an expert in corporate law and the managing partner at McLaughlin & Stern LLP. He participated in the purchase of a major league baseball franchise in New York and was a member of the board of directors of TDI, an outdoor advertising company.
Creative shop Trahan, Burden & Charles (TBC) has launched an online campaign for the Mashantucket Pequot Tribal Nation in Connecticut. Using EyeBlaster’s “floating ad” format and e-mail, the launch will promote the Mashantucket Pequot Musuem and Reseach Center with the specified aim of driving traffic to the physical museum. To achieve this, the tribal nation has focused its media buy on regional sites such as CTNow.com, GreenwichTime.com and StamfordAdvocate.com, all of which have a readership that is largely within driving distance of the museum.
The creative, which will run on Connecticut news sites through October 2002, focuses on the interactivity of exhibits at the museum. Those who click on the units are taken to a landing page offering a discounted entrance fee.
TBC said the campaign may be the first use of online ads by a Native American group. “It is definitely the first Native American campaign to use the EyeBlaster format,” the company said.
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