Execs and Accounts for December 11, 2002

24/7 Real Media has signed an exclusive representation agreement with Womensforum.com, the Internet’s second largest female-targeted Web community. The deal gives 24/7 Real Media exclusive rights to sell ad sponsorships and customized promotions for Womensforum.com, which will use 24/7’s Open AdStream technology for ad serving.

“We are thrilled to be able to provide marketers with one of the most effective means of interactive access to the powerful women’s demographic,” said Jerome Fitzgibbons, VP of site acquisition and inventory control for 24/7 Real Media.

According to the latest Media Metrix reporting data, Womensforum.com reached 10 million unique users in October and delivered approximately 200 million ad impressions. The site is currently undergoing a redesign, which will launch in January 2003. The changes will introduce more of a magazine feel, according to President Jodi Turek, with a stronger editorial focus and featured content from its partner Web sites showcased more prominently.

The Content Project (TCP) has hired Jeannine Chanin as vice president of business development, a role in which she’ll seek out new clients and assigments for the agency. Chanin spent the last two years as a partner in BarkStudio, developing campaigns for House of Blues, Coca-Cola, Paramount Pictures Television Group and the Association of Volleyball Pros. Prior to launching BarkStudio, Chanin held creative and art director posts with TBWA Chiat/Day, Grey Entertainment and HBO.

“By continuing to weave in new talent, we can offer clients a more comprehensive range of creative and strategic services,” said Trevor Kaufman, president and CEO of TCP. “Jeannine’s agency experience and track record launching upscale consumer brands bring additional strength to our business development efforts.”

B2BWorks has promoted Karen Breen Vogel to executive vice president, strategy and client solutions. Breen Vogel joined B2BWorks in early 2000 and since then held senior management roles in marketing, research, business development, publisher relations, and client solutions. Before joining the B2BWorks, she served as the market segment executive for the telecom and media sectors of IBM, where she launched the company’s initiatives in the B2B publishing segment.

“Karen Breen Vogel has been an instrumental leader and a key component of B2BWorks’ success since she joined our team,” said Bill Furlong, B2BWorks’ founder and CEO. “She will also manage the current reorganization of several staff positions and the development of our new hires.”

Toronto-based medical device company Novadaq has deployed a 3D virtual online tour to introduce its SPY Imaging System to the global market. The tour, created by diginiche with technology from Viewpoint, allows surgeons to assess the device for themselves from their personal computers by zooming in on key features, moving and rotating the view, and watching demonstrations.

“By using this 3D technology we can quickly and effectively present our device without having to invest large amounts of time and money normally associated with shipping the actual unit to a potential customer,” said Joel Palmer, marketing manager of Novadaq.

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