Execs and Accounts for June 19, 2002

ValueClick, in an effort to assist advertisers interested in reaching the “back to school” target audience — including teens, college students and parents — has expanded its relationship with Oddcast Media Technologies, an interactive marketing and media firm. Using Oddcast’s V-Host technology for the creation of virtual characters, ValueClick’s advertisers will be able to build programs with enhanced microsites, promotions and user interactivity.

“We’re thrilled that ValueClick selected our technology to tout its back to school offerings,” said Adi Sideman, founder and chief executive officer of Oddcast. “V-Host offers a unique way of delivering high impact advertising message units to the notoriously fickle tween and teen audience.”

Online marketer Bluestreak’s IonMail product has been chosen by Emerging Interest for management and analysis of e-mail communications. Emerging Interest, which has had a long standing relationship with Bluestreak, said it chose the online marketer based on its technology and superior customer service.

“We’ve been looking for a full service e-mail partner for some time now to help us with our newsletter,” said Bill McCloskey, chief executive officer of Emerging Interest. “But up until now we have been unable to easily track and manage our growing list or identify the things they were most interested in reading about.”

U.K. digital media agency i-level has launched a new digital consultancy and research division, called i-level generator. The division, which will be headed by Matthew Pitt and Jeremy Swinfen Green, has been created to provide specialist research and consultancy services addressing digital marketing issues, as well as to help businesses understand and prepare for future opportunities in the interactive space.

Ameritrade Holding Corporation has chosen optimization player Paramark’s PILOT platform to support the interactive campaigns designed by OgilvyInteractive, Ameritrade’s interactive advertising subsidiary. Before making the decision, OgilvyInteractive conducted a technology and financial impact study of Paramark’s platform on behalf of Ameritrade , concluding that the PILOT solution enhanced the company’s ability to evaluate e-mail marketing and online banner strategies.

Interactive marketer AdExpedia has hired Pat La Jeunesse as chief marketing officer. La Jeunesse has held sales and sales management positions at ADVO, Donnelley Marketing and News America Marketing. He also operated his own promotional marketing firm and served as a consultant to firms such as Citicorp and Glendinning Associates.

In the CMO role, La Jeunesse will be responsible for all sales, marketing and product development for AdExpedia’s print-to-Web program, which puts newspaper advertisements and inserts online.

Solbright has joined the Online Publishers Association (OPA) as an associate member, a status permitted to vendors and organizations that support the online publishing industry but are not, themselves, publishers. Solbright’s AdSuite system was designed specifically to meet the needs of digital media publishers to improve their productivity, information flow, and profitability.

“We’re excited to be a part of the OPA since a number of our customers are already members, including Scripps Networks, USATODAY.com and weather.com,” said Thomas Pace, president and chief executive officer of Solbright.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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