Restoration Hardware has tapped NextLeft to develop its
new online identity. As part of a full-scale rebranding effort, NextLeft will create a new Web
site and e-commerce platform for Restoration Hardware .
Specifically, the interactive shop will redesign the site’s front-end
graphics and user interface, as well as its information architecture.
Deutsch Los Angeles has appointed Michael Kadin as vice president, associate
creative director. Kadin’s recent experience includes freelance work for
Chiat Day, Hal Riney and Deutsch LA, where he worked on a Mitsubishi
campaign. He has also held posts with BBDO West, Colby Effler & Partners and
Team One Advertising. Kadin has developed campaigns for Pepsi , Polaroid,
Earthlink and Nissan
, among others.
breatheinteractive and Huey/Paprocki Advertising have been jointly selected
by HomeBanc Mortgage Corporation to develop marketing and messaging plans
for the lender’s 2002 marketing efforts. breatheinteractive will lead brand
planning initiatives, and Huey/Paprocki will drive messaging platform
development.
The agencies also work collaboratively with client Cysive, a mobile
consultancy in Reston, Virginia.
Schering-Plough Animal Health has picked ad agency The Turnaround Team to
develop and host a site promoting its Auriflush product — a new animal ear
wash system that launched in January 2002.
The new site, which is slated to launch in March, is the latest Web
marketing effort in a four-year relationship between the two companies.
During that time, The Turnaround Team has developed Web sites, e-commerce
platforms, ad campaigns and marketing strategies for the animal health
products developer. These services included portal sites to complement the
company’s bovine and swine product marketing efforts, an e-commerce site for
the company’s HomeAgain microchip identification system, and the
Schering-Plough Animal Health corporate site.
For more breaking news on account action and executive moves, visit ChannelSeven.com.
