Fallon McElligott New York was selected as
agency of record for govWorks.com, a new Internet company that
is launching a nationwide service to create direct online links to local
government.
Billings were estimated at $40 million.
The selection was made after a review that included three other agencies.
The integrated off-line and online marketing campaign for govWorks.com is
already in development.
The campaign will include television, which will
focus on building corporate brand awareness and product level communications,
as well as broad print, guerrilla, outdoor, radio and direct initiatives.
The govWorks.com network will be launched in some markets this fall and roll
out nationally during the early winter.
Upon completion “every citizen and
business across the country will be able to pay taxes and parking tickets,
secure permits, look for government jobs, bid on government auctions and get
local government and community information and news online 24 hours a day,
seven days a week,” the company said.
“govWorks is focused on building a gold standard brand in this completely new
category — the government/Internet space,” said David Camp, vice president of
marketing at govWorks.com.
“We have selected Fallon as our partner because of
the passion, insight and authenticity they have infused into this process.”
At launch this fall, the govWorks.com network will be available in beta test
markets including Springfield, MA, Stamford, CT, and a number of other
cities.
The initial network will consist of govPay, a core transactional
application designed to facilitate payments between citizens and businesses
and government, and govPages, an informational application that provides
contact information for local government agencies and officials.
Fallon McElligott New York City is a fully integrated agency combining
advertising, design, interactive media and public relations. Clients include
MindSpring, e-Tour, MTV, FAO Schwarz, Conseco, Georgia-Pacific, United States Tennis
Association, and Fortune and TIME magazines.
