Furniture and gifts retailer Puerta Bella said it is launching an
advertising campaign program through DoubleClick’s Network of premium brand
sites.
The agreement includes a sponsorship on Home and Garden Television (HGTV)
online, as well as a keyword advertising buy on AltaVista.
Spending was not
disclosed.
The campaign will allow consumers to access Puerta Bella’s collection of home
furnishings and decorator accents, handmade by artisans from the
Mediterranean, Mexico and East India.
Puerta Bella (meaning Beautiful Door) is a privately held company founded in
1999 as an e-commerce site for World Style furniture and decorator accents.