Ad network Flycast Communications Corp., soon to be
acquired by CMGI Inc., reported
a loss attributable to common stockholders for the third quarter of $7.8
million, or $0.57 per diluted share.
That compares to a loss of $2.49 million or $1.75 per share in the same
period a year ago. On a pro forma basis, revenues for the third quarter of
1999 were $12.5 million, up from $2.5 million for the third quarter of 1998.
Cost per thousand (CPM) impressions sold on the Flycast Network for the third
quarter was $3.44, a 12 percent increase over second quarter 1999 CPM of $3.06.
“We had an exceptionally strong quarter,” said George Garrick, chairman and
chief executive officer of Flycast Communications. “The dramatic growth of our customer base,
affiliate network and revenues reflects our focus on customers and service
execution.
Flycast’s ROI-focused network reaches more than 25 million people a month, or
41 percent of the Web audience.