San Francisco-based ad network Flycast Communications and promotions
company RealTIME Media Inc. are partnering to
offer an integrated “instant win” sweepstakes program.
Flycast said that as a result of the arrangement, it will be able to offer
advertisers the ability to launch interactive promotions across the Flycast
Network. Advertisers, working with RealTIME Media, can now create and
implement varied promotional campaigns via the 600+ site Flycast Network.
The companies said the Internet promotions industry is one of the fastest
growing segments of Web marketing, with companies spending more than $815
million on interactive promotions in 1997, according to PROMO Magazine’s
1997 Annual Report of the Promotion Industry.
“This partnership adds an entirely new service for both Flycast’s advertisers
and our affiliate sites,” said Rick Thompson, Flycast’s vice president of
client services and co-founder. “RealTIME Media is the perfect partner to help
us bring the power of interactive promotions to the Flycast Network.”
“This relationship with the
Flycast Network expands our ability to reach a large percentage of the U.S.
Web audience and enhances our ability to meet the sweepstakes goals without
the hassles associated with a typical Internet promotion,” said Chuck Seidman, president and CEO of RealTIME. Financial
arrangements of the partnership were not disclosed.
RealTIME Media, based in Haverford, PA, has designed electronic prize and
incentive-based promotions over the Internet for corporations such as
Microsoft, Ford Credit, The Weather Channel, CDnow, Cybercash and Yahoo!.
