Ford Updates Its Promotional Site

Ford Division in Detroit has launched an updated automotive Web site offering
consumers an inside-out view of the division’s 1999 cars and trucks.


Visitors can take a Quick-Time video tour of each vehicle and get updated
information on pricing and products, the firm said.


“Because we respect our customers’ time, we designed our new Web site to be as
fast and convenient as possible,” said Ford Division marketing communications
manager Jan Klug. “We think people appreciate a ‘no fuss, no muss’ approach,
so we’re concentrating on providing compelling, accurate information that will
help customers make smart decisions when they buy their next car or truck.”


Ford “storytelling” advertising campaign, featuring actor John Corbett and
country superstar Alan Jackson, will be a common thread on the site. Visitors
will even get to tell their own stories about their much-loved cars and trucks
that have been inducted into the 100,000 mile club.


“By including some fun, interactive elements, and changing them regularly, we
hope to encourage people to drop in from time to time to see what’s new,” Klug
said. Spending on the update was not disclosed.


The site offers online shopping, in which customers can choose a dealer, get
the specs on a vehicle, apply for credit and request a quote.

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