Richy Glassberg, the former president and CEO of interactive ad rep firm
Omni-Net.com in New York, has purchased all of the assets of
the company and has formed Phase2Media, a new interactive sales
and strategy firm.
Phase2Media will initially be owned by Glassberg and other senior executives,
with the former owners retaining a passive interest.
Phase2Media said it already has entered into a marketing partnership with NetGravity, a provider of interactive
marketing solutions. NetGravity will offer the Phase2Media suite of ad sales
services on a worldwide basis for advertising sales representation, while
Phase2Media will exclusively use NetGravity’s AdCenter service and Global
Profile Service for ad management and precision targeting.
The two companies will offer Web sites a total package for comprehensive,
reliable ad management and precision ad targeting as well as ad sales.
Financial arrangements were not disclosed.
Glassberg will be chairman and CEO of the newly formed company.
“Our name
signifies the important component of doing business online and the agreement
with NetGravity sets the tone for our company–seeking out industry leaders
to partner with–expediting Phase2Media’s ability to make a major impact on
the growth of online media in a professional and thoughtful manner,” he said.
San Mateo, CA-based NetGravity developed AdCenter, a comprehensive,
outsourced online ad management service, to support the marketing campaigns
of Web publishers, e-commerce merchants and advertising agencies. The service
is now in use by more than 50 businesses.
By utilizing NetGravity’s Global Profile Service (GPS), Phase2Media said it
will be able to target advertisements based on a variety of geographic,
demographic and psychographic attributes. GPS, a comprehensive data source
representing over 45 million anonymous profiles, enables clients to better
understand their audience, and target advertisements and direct marketing
offers with greater precision and insight.
Glassberg was instrumental in the creation of Turner Interactive Sales, a
unit of Time Warner’s Turner Broadcasting Sales, for which he served as
senior vice president and general manager. A founding member of the Internet Advertising Bureau, and the
organization’s vice chairman and treasurer, Glassberg is also a member of the
FAST Steering Committee.
