Here’s a switch. WorldSpy launched as a free ISP that does
not feature pop-up or banner advertising.
WorldSpy said it offers consumers free, nationwide Internet connections,
free e-mail, toll-free customer service and unlimited usage with no monthly
fees and no floating advertising banners.
The service has pre-registered more
than 100,000 subscribers in less than two months.
The financial hook is that WorldSpy users begin each online session at the
WorldSpy “gateway” page, where they can compare and buy products from
WorldSpy, which provides comparison features that allow consumers to view
product features side-by-side before they buy.
In addition, the site hosts a
library of unbiased product reviews and lifestyle content from such
publications as Consumers Digest, Elle, Sound & Vision, and Home magazines.
“Internet access is now truly free, so why should people keep paying for it?
We believe that our free, commerce-supported Internet access will turn the
ISP market on its head,” said Alan Clingman, co-founder and CEO of WorldSpy.