Free-PC Inc. plans to open its charter advertiser
program to 200 advertisers that will be able to test new forms of
interactive ads and demographic targeting during a 90-day trial for the first
10,000 PCs it will give away.
Each advertiser will be able to rotate 10 ads at a time during the trial
and will be guaranteed a total of one million impressions during the period,
the company said. The cost per advertiser to participate in the trial is
$10,000.
Advertisers receive access to real-time reports on the performance of each
ad. The reporting includes analysis of impressions and click-throughs against
all demographic variables such as income, gender, age, product ownership,
personal tastes and interests. Charter advertisers will also have the
opportunity to add questions to a final survey administered to the Free-PC
recipients.
“Free-PC is providing advertisers the unique opportunity to engage in the
most sophisticated database targeting ever possible,” said Steve Chadima,
Free-PC’s vice president of marketing.
“Advertisers will be able to test a
wide variety of creative executions and offers, knowing for the first time how
specific types of users are responding to specific ads. These results will not
only allow companies to more effectively target their advertising on Free-PC,
but they will also be able to extend this
knowledge to their marketing efforts across the Internet.”
Free-PC customers complete a detailed questionnaire that allows the company
to target advertising to them. Ads are served from the hard drive of the
computer, enabling rich media such as film clips, broadcast spots and other
multimedia creative. Ads appear onscreen on a side and bottom bar, whether or
not the user is online. Million of people reportedly have filled out
questionnaires, hoping to get free computers.
