Generation Y-focused Web marketer Alloy
Online Inc. announced Wednesday that it will
expand its presence in the Generation Y market, by acquiring CCS Inc., a direct marketer which targets
Generation Y boys.
Under the terms of the agreement, Alloy has issued 3.3 million shares of
stock and has paid $10 million in assumed debt to complete the deal.
Featuring a print catalog and Web site, CCS claims to reach over one million
teenagers each month. The company sells action sports (skate and
snowboarding) inspired clothing, shoes and other goods.
“We are extremely pleased to announce this acquisition as CCS is hands down
the premier direct marketer to Generation Y boys,” said Matt Diamond,
Alloy’s co-founder and chief executive officer.
“We plan to leverage the CCS conduit to Generation Y boys to drive both
merchandise and sponsorship revenues. This deal represents an important step
as we continue to evolve into the dominant Generation Y-focused marketing
company,” Diamond said.