Kmart’s online venture, BlueLight.com Wednesday tapped
e-mail-marketing master LifeMinders,
Inc. to deliver the retailer’s signature “Blue Light Specials” over
wireless devices.
Fran Maier, BlueLight.com vice president of marketing, said the online
entity is dedicated to delivering exceptional values to its members in the
tradition of Kmart’s famous “Blue Light Specials.”
“LifeMinders’ wireless technology allows us to honor this tradition anytime
and anywhere our customers may be, providing new avenues to savings that
suit their busy lifestyles,” Maier said.
Last month, Bluelight.com announced it would utilize LifeMinders’ personalization technology to distribute direct e-mail offers
to its more than 2 million free Internet service subscribers. As part of
the service, LifeMinders also delivers BlueLight.com product offers and
information to its 15 million members.
Stephen Chapin, Jr., LifeMinders founder and chairman, said Bluelight.com
is the first outsourcing partner to expand its original agreement with
LifeMinders.
“We expect other outsourcing partners will also be expanding their
agreements to utilize our wireless technology, providing millions of their
customers with timely, personalized messages via wireless devices,” Chapin
said.
Expanding its relationship with LifeMinders to include wireless delivery
will allow Bluelight.com to send a daily e-commerce offers to its millions
of registered users. Members using wireless Internet-enabled devices can
purchase the daily special directly from their wireless device.
In related news, LifeMinders dropped the “dot.com” from its original name.
A spokesperson said the name change better reflects its expanded business
presence.
LifeMinders, Inc. currently operates its direct marketing business from
wireless, business-to-commerce, and outsourcing business units. LifeMinders
Wireless is its newest business sector.
The company originally entered the Internet marketplace offering its
personalized content and advertising services that deliver free, daily
e-mail messages. Every month, LifeMinders sends more than 180 million targeted
advertising messages to 15 million members, on an opt-in membership basis.
LifeMinder’s Chapin said its business model is highly scalable and owns a
proven success record.
“We now find ourselves at the critical mass in the Internet revolution,”
Chapin said. “Our proprietary infrastructure is the engine that will drive
the delivery of targeted content to all wireless devices in the future.”
