Launches TV Campaign

Burlingame, CA-based consumer and business borrower marketplace launched a national TV
advertising campaign to continue to broaden brand awareness of its loan
shopping site.

The “Better Way To Get Money” campaign is the first major media push for since the company’s acquisition by Providian Financial Corp. in
February. The campaign will air nationally on key primetime cable programs
and in prime time slots with network stations in major Northeastern markets.
A radio campaign will run concurrently in strategic markets in support of the
TV initiative.

The creative for the television and radio spots was developed by New
York-based Welch Nehlen Groome. Billings and spending on the campaign were
not disclosed.

“We see this advertising campaign as a milestone for GetSmart,” said Stephen
Semprevivo, president of “This is the beginning of a long-term
advertising commitment which supports our efforts to maintain market
leadership in the online borrowing category.” provides loan information and connections to hundreds of lenders
for home loans, credit cards, debt consolidation products, auto loans and
leases, student loans and small business financing.

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