OneSoft Corp., an e-commerce software and
services company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record.
Billings were not disclosed.
For OneSoft, Grey Advertising will be responsible for national advertising,
including creative development and traditional media planning and buying,
working in tandem with its specialized communications companies to provide
direct marketing via Grey Direct, interactive advertising via Grey
Interactive and online media planning and buying via Media.com.
GCI Group, Grey’s public relations company, currently handles public
relations.
Romac, a professional and technical specialty recruitment and staffing firm,
plans an integrated marketing program for the launch of its new site called kforce.com, The KnowledgeForce Network, set
for late 1999.
“We selected Grey based on its extensive experience in e-commerce and its
track record for creativity in building leading brands using both traditional
advertising and interactive communications,” said Thomas E. Young, senior
vice president of marketing for OneSoft.
Grey’s inaugural effort for OneSoft is a national print campaign debuting
this week in business and technology publications. The print ads will appear
in The Wall Street Journal, Business Week, Fortune, Red Herring, The Standard
and in online publications.
The print ads use the ubiquitous barcode to connect retail to e-commerce,
with a tagline that reads: “For a Bigger Bottom Line.”
For kforce.com, Grey will manage all brand, creative, media and promotion
strategy and development.
The agency will be responsible for national
advertising and traditional media planning and buying, working in tandem with
Grey Direct; public relations via GCI Group and interactive advertising,
online media planning and buying via Beyond Interactive.
“Our selection of Grey was based on the unique combination of skills it
provides: its superlative creativity in launching and building leading brands
in traditional channels coupled with its extensive experience in e-commerce,
generating momentum online to quickly carve out brand leadership on the
Internet,” said Joseph Liberatore, president of kforce.com.
kforce.com is being designed to be a high-tech recruitment and career
management tool that matches people with opportunities and organizations with
candidates on a real-time basis over the Internet.
Romac International operates more than 90 offices in 45 markets and delivers
comprehensive staffing solutions to companies of all sizes.
Grey Advertising Inc., with $7.8 billion in billings, ranks as the sixth
largest advertising agency in the world.
