Real Media to Rep for Bloomberg in Europe

Real Media’s UK office signed a deal to
manage advertising sales for Bloomberg across its key European Web
sites in France, Germany, Italy and Switzerland.

The exclusive, two-year agreement begins immediately. Bloomberg already uses
Real Media’s Open AdStream ad serving technology across all its sites
worldwide.

“This is a significant deal for Real Media, confirming our authority in the
pan-European marketplace,” said Joshua Rosen, Real Media’s vice president of
market development. “Real Media will not only handle sales for the local
language sites but traffic from those countries into Bloomberg.com.”

“Real Media demonstrated a first class knowledge and reputation in what is an
important commercial arena for Bloomberg,” said Ann O’Neill, European
advertising director for Bloomberg.

Real Media operates a network of more than 570 locally branded Web sites,
mostly newspaper sites. In addition, Real Media markets its Open Ad Stream
(OAS) ad server product.

The company says OAS is used on more than 5,000 Web
sites to serve more than four billion online ads each month.