H/M Media, a division of Harpell/Martins & Company, said it will
design and implement an interactive media program for one of Target Marketing
& Promotions’ (TMP) clients.
Maynard, MA-based H/M Media will develop a new interactive Web banner program,
media buying, strategic planning, placement and negotiation. Billings were not
disclosed.
TMP, based in Boston, is a marketing and
promotions agency serving major consumer products companies. H/M Media is a
media planning and buying group dedicated to helping smaller agencies compete
for larger pieces of business. H/M provides support for print, broadcast,
radio, cable, outdoor, direct and online media planning and placement.
“We chose to partner with H/M Media because of its experience with interactive
media opportunities and its reputation for strategic media planning,” said
Jennifer Lowe, vice president of account services for TMP. “By using online
media resources, our clients will be able to reach new customers and expand
into new markets.”
Harpell/Martins & Company is a full-service marketing communications agency
offering
strategic marketing, advertising, media planning and buying, public relations,
Internet services, and interactive services programs.
TMP is a marketing and promotions agency with experience in the food and
beverage, footwear and high tech industries. Its Web site is currently under
construction.