Healthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired
Nethod LLC, a strategic online
communications agency in New York. Financial terms were not disclosed.
The New York Times said Nethod has 10 employees and projected
revenue of $3
million from clients such as American Cyanamid, the Perkin-Elmer Corp. and
Rhone-Poulenc Rorer. Gregg Trueman, 42, president of Nethod, reportedly will
continue to head the agency.
“Nethod will provide online program development and management of online
communications services to all of Healthview’s divisions,” said Ron
executive of Healthview and Lally McFarland & Pantello Euro RSCG.