This new feature enables companies posting banner advertisements to
hotjobs.com to streamline their advertising, reaching only select pools of
pre-qualified job seekers, the company said. For example, advertisements can
be targeted to reach only job seekers using specific keywords, such as “UNIX”
“DART matches advertiser-selected target profiles with individual user
profiles and delivers an appropriate targeted ad,” said Kevin O’Connor, CEO of
DoubleClick. Financial arrangements were not disclosed.
“Coupled with its 18 million hit-per-month average, the introduction of
DoubleClick’s DART marks hotjobs.com as the premier site for strategic
Internet advertising . . .,” said Richard Johnson, president and CEO of Hot Jobs.
Hot Jobs delivers Web advertising and applicant tracking features to the job
board market. Member companies include Andersen Worldwide, AT&T, Cambridge
Technology Partners, Cisco Systems, Citibank, Disney, Ford Motor Company,
Harvard University, Hewlett-Packard, Merck, Microsoft, Nations Bank and