Hot Jobs Inc., a provider of online
recruiting systems and services, said it signed up to use DoubleClick’s DART targeted ad serving
technology for its recruiting Web site, hotjobs.com.
This new feature enables companies posting banner advertisements to
hotjobs.com to streamline their advertising, reaching only select pools of
pre-qualified job seekers, the company said. For example, advertisements can
be targeted to reach only job seekers using specific keywords, such as “UNIX”
or “lawyer”.
“DART matches advertiser-selected target profiles with individual user
profiles and delivers an appropriate targeted ad,” said Kevin O’Connor, CEO of
DoubleClick. Financial arrangements were not disclosed.
“Coupled with its 18 million hit-per-month average, the introduction of
DoubleClick’s DART marks hotjobs.com as the premier site for strategic
Internet advertising . . .,” said Richard Johnson, president and CEO of Hot Jobs.
Hot Jobs delivers Web advertising and applicant tracking features to the job
board market. Member companies include Andersen Worldwide, AT&T, Cambridge
Technology Partners, Cisco Systems, Citibank, Disney, Ford Motor Company,
Harvard University, Hewlett-Packard, Merck, Microsoft, Nations Bank and
Oracle.