Hotmail Ad Leads in BannerTrack Ratings

NetRatings released its BannerTrack service
top 10 Web ads for the week of July 19-26.

The top ads were:

1. Hotmail: Bookmark Hotmail to save typing
   
2. Goto.com: Type in what you’re looking for
   
3. Catalog Link: Click here to request free catalogs
   
4. Hotmail: Click banners; easy return to Hotmail
   
5. Hotmail: Make Hotmail your home page
   
6. Catalog Link: Attention catalog addicts
   
7. Hotmail: Send Web pages in your e-mail
   
8. Catalog Link: Get all the free catalogs you can put your feet on
   
9. Hotmail: Use nicknames for addressing e-mail
   
10. Bonzi Software: Play Talking E-mail
    

Rankings are based on measurement of Web activity by a representative panel of
more than 2,500 Internet users 18 years and older who access the Web from
home.