Hyatt Signs Marketing Deal on the Microsoft Network

Chicago-based Hyatt Hotels and Resorts said it is making “the biggest-ever”
hotel company advertising purchase on the Microsoft Network.

Financial
specifics were not disclosed, however.

The deal includes banner advertisements on MSN sites such as MSN Expedia,
MSNBC, the MSN.com homepage, MSN Sidewalk and MSN MoneyCentral.
All ads will be linked to www.hyatt.com, Hyatt’s site that provides
travelers with access to rates and reservations, destination information and
special deals.

In addition to the banners, the agreement includes a fixed, direct link from
the MSN Expedia front page to hyatt.com. Hyatt will also be able to promote
special offers to MSN Expedia visitors through the MSN Expedia
“Deals” section and in other MSN Expedia marketing areas.

The deal is Hyatt’s largest-ever single purchase of advertising on the
Internet.

“Hyatt leads the industry in developing new marketing methods and electronic
commerce through the Internet and other networks,” said Thomas F. O’Toole,
vice president, marketing, Hyatt Hotels Corp. “The. . .opportunity to market
Hyatt through MSN’s growing network of sites, while linking all our ads to
www.hyatt.com to book reservations, was the deciding factor in our decision to
do the Microsoft agreement.”

“MSN’s relationship with Hyatt extends both Hyatt’s commitment to offering its
services online and Expedia’s evolution to becoming a true travel marketplace
for our customers,” said Simon Breakwell, group product manager, MSN Expedia.
“By directly linking from our homepage to that of travel giants such as Hyatt,
MSN Expedia enhances our value to customers by offering a place where
consumers can start to plan and book all their travel needs,” he added.

Hyatt operates 186 Hyatt hotels and resorts around the world.

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