IAR Bits and Bytes for November 18, 2003

WebTrends Bows Tool for Tracking Flash

NetIQ has released a free application designed to support WebTrends users’ efforts to track specific visitor interactions within Flash applications.

The WebTrends Developer Kit for Macromedia Studio MX 2004, which plugs into the popular development tool, simplifies the process of installing client-side tags. It lets developers tag specific user interactions directly within the development environment.

Concurrently with the product release, NetIQ announced results of a Webcast survey finding many marketers have the misconception that measuring activity within Flash content is not possible. The company said the new tool helps clients gauge how often Flash apps are viewed and how engaging the content is, as well as understand how visitors navigate through Web sites.

“The measurement capabilities of Flash applications have been limited, but as Flash quickly becomes a critical business tool, its measurement is now more important than ever,” said Jeff Whatcott, VP of Macromedia . “It’s good to see that WebTrends solutions are addressing this issue, so business users can justify the return on their Flash investments.

WSJ Extends “Personal Journal” Section Online

The Wall Street Journal Online has re-jiggered the presentation of its content to establish a “Personal Journal” section, an extension of the paper’s popular print section of the same name. The new content area replaces WSJ.com’s “Your Money,” adding to it features by columnist Terri Cullen and a daily “Go Figure” feature, covering trends in money, health, autos, homes, travel and careers.

While the print edition’s Personal Journal section appears on Monday, Wednesday and Friday, the online version will appear daily. The deployment is part of an initiative to continue building the Personal Journal brand across the publisher’s global audience.

“Following the success of the Personal Journal section in the print Journal, we are excited to offer Online Journal subscribers additional exclusive content about managing life and personal finances that they will not find anywhere else,” said Todd Larsen, president of consumer electronic publishing at Dow Jones & Company .

CentrPort Deepens Reporting in Version 4.0

CentrPort has enhanced its e-business marketing platform with additional reporting and customer profiling features. A new “Dialogue Designer” user interface lets marketers introduce greater control and nuance into customer dialogue scripts, furthering the e-CRM company’s stated goal of supporting one-to-one relationships between marketers and consumers.

Version 4.0 also adds a more intuitive reporting interface and new information on consumers’ online behavior, including order abandonment stats. The company said the changes are geared toward letting clients achieve deeper insight in less time.

“We designed CentrPort 4.0 specifically to help our clients better identify, engage and convert every opportunity before it is too late,” said Bill Zierolf, president and CEO of CentrPort.

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