IMGIS Inc., a provider of centralized Internet
advertising management technology, announced it initiated and co-authored an
Advertising Affiliate Program with TRUSTe to promote consumer privacy protection
as it relates to ad serving.
Cupertino, CA-based IMGIS also became a contributing sponsor of TRUSTe and
will appoint a representative to the TRUSTe Advisory Board.
As a TRUSTe member, IMGIS said it supports and upholds TRUSTe’s objectives of
building users’ trust and confidence in the Internet through disclosure and
informed consent and of addressing privacy issues from the perspective of
industry self-regulation.
“We were definitely excited when IMGIS approached us with the idea for the
affiliate program,” said Susan Scott, executive director of TRUSTe. “In fact,
we have plans to use this Advertising Affiliate Program as a template for
future TRUSTe vendor programs to promote self-regulation for consumer privacy
protection.”
Through the Advertising Affiliate Program, IMGIS AdForce-enabled Web sites
that agree to comply with TRUSTe’s privacy principles for advertising will be
offered an Affiliate membership paid for by IMGIS.
Affiliate members will display the TRUSTe Advertising Affiliate Trustmark
and agree to be audited, according to TRUSTe guidelines, by a third-party
auditing firm to verify that each site abides by the principles described
in the affiliate member’s privacy statement.
“As technology develops to deliver on the promise of one-to-one marketing on
the Internet, the online advertising industry as a whole must proactively
protect consumer privacy,” said Chuck Berger, chairman and CEO of IMGIS. “We
initiated the idea for this program to promote end-to-end self-regulation for
the online advertising industry.”
IMGIS’s privacy statement lets users know that IMGIS does not store personally
identifiable information about visitors and will never share any user’s
information without his or her permission.
In addition, users can deactivate the use of their information for purposes
of ad serving across Web sites enabled by AdForce technology simply by
accessing the IMGIS Web site and making such a request.
