Redmond, WA-based InfoSpace.com, a provider of private
label solutions for content, community and commerce, said it signed 35 new
advertising agreements in the first quarter.
Advertisers include Intel, FTD and Women.com.
The company said it attributes the volume of advertising agreements to its
ability to provide partners “with a reach of 83 percent of all Internet users”
through its affiliate network, which consists of over 1,500 Web sites and
Internet appliances.
“As competition for viewers and advertisers increases, it is important to
find new ways to reach Internet users with the right message at the right
time,” said Michael Kantor, vice president of advertising at InfoSpace.com.
“The way we deliver our private label solutions. . .enables advertisers to be
more strategic with their advertising
campaigns and is the reason why we are able to attract some of the biggest
brand names in the industry.”
InfoSpace.com’s affiliate network includes AOL, Netscape, Microsoft, Lycos,
go2net Inc.’s MetaCrawler, Dow Jones (The Wall Street Journal Interactive
Edition), ABC
LocalNet and CBS’s affiliated TV stations.
