Selects Maita/Saviano, which is
developing a service that lets people use voice commands to verbally surf the
Web from any phone, retained Maita/Saviano Public Relations to
handle its communications account. is a privately held company that plans to offer a service
called “netECHO,” which uses speech recognition and text-to-speech
technologies to let people access the Internet without a computer.

Users will be able to give voice commands to surf the Web, hear their e-mail,
send replies, search for and hear Web site information, even conduct
e-commerce, from any phone, the company said. The netECHO service will be
introduced nationwide in early 2000.

Emdad Khan, president and CEO of, said the company
selected Maita/Saviano because it has a reputation for responsiveness, and a
track record of success with high-tech businesses. It also has an in-depth
knowledge of telecommunications.

“We hear a lot about new ‘information appliances’ which promise consumers
simple, easy access to the Internet, without a computer,” said Lou Saviano, a
partner with Maita/Saviano.

“We’re excited about because
it will offer an easy-to-use audio Internet access service through a device
everyone already uses everyday, the phone.”

Maita/Saviano LLC is a full-service strategic public relations firm that
offers communications planning, media relations, marketing communications,
employee communications, speechwriting, and, through its affiliates,
advertising, corporate identity and Web design and management.

News Around the Web