Internet Stock News (ISN) signed
agreements with ad networks Flycast Communications Corp. and DoubleClick Inc. for Web-based
advertising solutions.
ISN will use Flycast solutions including banner advertising delivered through
Flycast’s Business-Finance channel, Business-to-Business channel, and through
Flycast’s general Run-of-Network.
Targeted advertising also will appear on the DoubleClick Finance Network of
sites, using DoubleClick’s (Dynamic Advertising Reporting and Targeting)
technology.
Spending plans were not disclosed for either deal.
ISN said it has worked with Flycast and DoubleClick to implement rich media
advertising solutions that promote InternetStockNews.com site features such
as free real time quotes and access to Internet IPOs.
The site also offers free independent analysis and commentary on Internet
stocks, trading tips for Internet stocks and IPOs, market information
including research from Zacks, company profiles from Marketguide, SEC filings
from Edgar-Online, charts, quotes and news from Stockpoint via S & P
Comstock, and message boards.