In an effort to round up new advertisers from the small business sector,
ad-supported ISP FreeInternet.com
on Wednesday launched an online center for the purchasing of advertising on
In recent months, companies like MSN have
launched similar online centers, and some media marketplaces, like AdFlight.com, have focused on serving the
small business customer. All of these efforts are aimed at bringing in
smaller customers, without expending the manpower usually needed to service
The buying process, called Merchantadz, is completed online through a
template and with a secure credit card purchase. Advertisers can supply
their own artwork for banners or create a banner online. The ads are
displayed through the freeinternet.com banner, which runs whenever one of
the service’s 2.5 million users are online.
Freeinternet.com also hopes to strike deals to distribute the Merchantadz
applications to other Web sites, with which it will share revenue.
“This one-stop shopping approach to online advertising can assist small
businesses because of its simplicity and affordability,” said Bob
McCausland, president and chief executive officers of freeinternet.com.
“And freei’s business partners who offer the service are able to benefit as