iVillage has launched a branding campaign
with a television advertisement and two national radio spots.
The spots, produced by agency-of-record DDB Needham, target three primary
geographic regions: New York, San Francisco and Chicago. Spending was not
disclosed.
“First and foremost,” iVillage spokesperson Jason Stell told the Silicon Alley Reporter, “the
goal is to continue to develop the iVillage brand.”
The campaign is scheduled to run through the fall.
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