Java Banners Percolate to Top in Study

Cool Banners, an Ontario Web banner
ad creation service, said a recent experiment shows that Java-based ad
banners appear to generate higher response rates.

“We created and deployed ad banners in all the leading Internet advertising
technologies, including Java, Video, Audio, Gif Animation, and just plain
Static ad banners,” said Bisma Haider, president of Cool Banners.

“Java banners broke all prior response rate records. Java-based ad banners
generated an overwhelming 14.5% click-through rate. These precise
measurements keenly demonstrated Java’s value as a tool to help marketers
better evaluate banner creation and effectiveness,” he said.

Specifics of how the study was conducted were not disclosed.