Start-up high-end jewelry e-tailer MIADORA.com said it plans to launch a
$100,000 Diamond Necklace Sweepstakes giveaway to promote the upcoming launch
of its site in September.
Visitors to the site can register to win the necklace, in one of the larger
sweepstakes in Internet history.
The one-of-a-kind necklace is representative of the upscale, contemporary
style that MIADORA will offer its customers, the company said.
The
floral-patterned, 18 karat white gold necklace carries 43.3 carats of
diamonds.
MIADORA will showcase only high-end, fashion-right pieces and provide
detailed information about the jewelry, the designers and their collections.
The prize drawing will be held the week of Oct. 22.