Snapfish.com Corp. Monday lined up
a whole new crop of potential customers, inking a marketing deal with Juno Online Services Inc. that puts its brand
in front of the ISP’s three million users.
The agreement — the financial terms of which were not disclosed — calls
for the building of a co-branded site for Juno users,
where they can use the Snapfish service to develop their 35 millimeter film,
share the pictures with friends, and order reprints and enlargements.
Juno has agreed to promote Snapfish to its
subscribers through a campaign of banner, pop-up, and interstitial
advertisements. The service will also be promoted on JunoLand, the community
section of Juno’s Web portal site.
“Juno and Snapfish both offer customers fantastic value propositions for
free,” said Suneet Wadhwa, vice president of business development and
co-founder of Snapfish.
“By offering the Snapfish service direct to Juno’s millions of subscribers,
we expand both companies’ offerings and leverage the Internet to
revolutionize the world of photography.”
