K2 Plans Campaign for USAccess Bank

New York City-based K2 Design Inc. is
getting ready to launch a
banner ad campaign to promote USAccess Bank, a new around-the-clock, full-
service electronic bank.


The new banner ad campaign, which will run through the third quarter, will
heighten awareness of USAccess Bank
and drive prospects to take advantage of its full-range of financial products
including checking,
savings, lending, and investment services.


K2’s campaign communicates the advantages of 24- hour account access and
competitive rates through tactical creative executions. For example, the
advertising banner highlighting the bank’s money market accounts points out
that “Money Doesn’t Grow On Trees,” rather, “It Grows Online.” The message for
its CD product features the bow of a yacht accompanied by the copy, “If you
want to stop working, your money better start working.”


For the February launch, the campaign will appear on The Whiz/Garzarelli.com,
Infobeat, Bank Rate Monitor, Salon Magazine, USA Today (Money section) and the
Women’s Forum.


USAccess Bank is an Internet bank that offers deposit products, direct
lending, discount brokerage services and free bill payment services. It is a
division of The Central Bank USA Inc.

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