AOL said the purchase will strengthen the offerings in its Digital City
entertainment guides by giving consumers the ability to quickly look up
movie times and purchase tickets in a variety of markets across the country.
MovieFone will be renamed AOL MovieFone and will expand its online
ticketing ability. The service will also receive distribution and promotion
across much of the AOL network.
AOL President and Chief Operating Officer Bob Pittman said the deal will
add an exciting new local e-commerce capability to AOL, which it plans to
“MovieFone’s frequently used service is a perfect fit with Digital City and
our other brands — one we are uniquely positioned to build. MovieFone’s
frequently used service is a perfect fit with Digital City and will provide
an important benefit to AOL members and Internet users…
“By putting AOL’s resources behind MovieFone, we will substantially enhance
its already impressive performance and revenue potential.”
MovieFone’s board has already endorsed the deal, which still must be
approved by its shareholders as well as AOL stockholders. AOL said
MovieFone founder Andrew Jarecki and his three co-founders will keep their
Jarecki said the deal gives MovieFone the opportunity to reach a greater
number of moviegoers who turn to the Internet for information.
“Today’s moviegoers demand instant access to movie listing and tickets and
with the unparalleled distribution of AOL, we can make going to the movies
more convenient than ever,” he said.
Jarecki said the combination creates a powerful marketing force that will
allow studio and theater partners to reach an even greater audience.