Kokopelli Relaunches ADVO Direct Mail Site

New York City agency Kokopelli New Media launched the redesigned Web site for ADVO Inc., which claims to be the nation’s largest direct-mail marketing service.

The site includes a Flash animation illustrating ADVO’s consumer-targeting
process and a new navigational structure to guide users through the site’s
extensive content.

The depth of content made this project a little different, Kokopelli CEO Katie
Peters told the Silicon Alley Reporter. “There was a lot of material–the site actually goes pretty deep in describing how they reach so many households.”

ADVO is known for its Mailbox Values coupon packages and ‘Have You Seen Me?’
missing child mailers. “We all use those pizza coupons,” said Peters. “The
site is about getting that across to their advertisers.”

A core project team of five of Kokopelli’s 15 staffers spent around five
months on the project. Billings were not disclosed.

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