Kraft Foods, the nation’s largest
packaged food company, signed a marketing deal with America Online which will bring its Kraft
Interactive Kitchen Web site to consumers through a prominent presence in
AOL’s “What’s for Dinner” area.
AOL members who visit the “What’s for Dinner” area of the AOL Today and
Interests Channels can now access more than 2,500 food and recipe ideas from
Kraft’s database. Spending was not disclosed.
The “What’s for Dinner” area links directly to the Kraft Interactive Kitchen,
providing a searchable cookbook, quick and easy meal ideas, meal planners,
holiday food ideas. Another feature also automatically e-mails Kraft recipes
directly to AOL members who request them. Kraft will also have banner
advertisements on AOL’s Families and Lifestyles Channels. Kraft’s features can
also be accessed at Keyword: Kraft.